To become a brand manager, you should preferably have an MBA degree with specialization in brand management. But, you cannot become a brand manager overnight. People generally begin as a part of the sales team. After a sustained good performance for two to three years in the core sales unit team of an organization, only the best and the brightest are promoted to assistant brand/product manager and ultimately to brand manager. The competition is so tough that from a team of about ten people, only a couple make it to brand manager.
Employers who generally provide brand management jobs are- consumer goods corporation; companies specialising in industrial goods; fmcg, pharma-ceutical, diagnostic companies; automobile industry, advertising companies, kpos, financial service companies and banks.
The remuneration of brand managers varies from organization to organization and generally depends upon the experience of person and the company itself. As the markets in India have become very competitive, the establishment of brands has become extremely important. As a result, the need for brand managers is more than ever before.
Institutes :
Employers who generally provide brand management jobs are- consumer goods corporation; companies specialising in industrial goods; fmcg, pharma-ceutical, diagnostic companies; automobile industry, advertising companies, kpos, financial service companies and banks.
The remuneration of brand managers varies from organization to organization and generally depends upon the experience of person and the company itself. As the markets in India have become very competitive, the establishment of brands has become extremely important. As a result, the need for brand managers is more than ever before.
Institutes :
Indian institute of management - kolkata, ahmedabad, bangalore, lucknow and indore; indian institute of science and management- pundag, ranchi – 834004; symbiosis institute of management studies – 15th lane, prabhat road, pune – 411004; sp jain institute of management and research – munshi nagar, dadabhai road, andheri (west), mumbai – 400058; xavier institute of management and entrepreneurship– seva sadan campus, 3rd block, koramangala, bangalore – 560034; institute of management bhubaneswar – gyan vihar, rasulgarh, bhubaneswar – 751010; mp birla institute of management – 43, race course road, bangalore – 560001; indian institute of planning and management – iipm tower, c-10, qutab institutional area, new delhi – 1100016; indian institute of social welfare and business management- management house, college square (west), kolkata-700073; bharatiya vidya bhavan – block fa, sector iii, salt lake, kolkata-700097, and 77, ashutosh mukherjee road, kolkata – 700025.
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